Annual Tourism Monitor 2025

The PATA Annual Tourism Report 2025 marks a significant milestone for the Asia Pacific region. After years of volatility and transformation, the region’s tourism sector has not only rebounded but is entering a new phase of sustained growth. In 2024, international visitor arrivals (IVAs) across 46 destinations reached 647.9 million — a 24.1% year-on-year increase and a 91.9% recovery against 2019 levels. This near-complete recovery underscores the industry’s adaptability and resilience in navigating a dynamic global landscape.

This report serves as both a reflection of how far the industry has come and a roadmap for where it is headed. With strong fundamentals, increasing connectivity, and an expanding traveller base, Asia Pacific is poised not only to maintain its leadership as a global tourism hub but also to set new standards for innovation and inclusivity in the years ahead.